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meet cat, the founder of
the content catalogz
For almost eight years, I’ve immersed myself in the world of business, studying every aspect of it with one goal in mind—starting my own.
Throughout the years, I explored countless business ideas, but none ever felt quite right. That all changed during one late-night dissertation session when I had a revelation: I had unknowingly been doing what I love all along.
Time and time again, I found myself helping friends and creators by suggesting content ideas, simply because my brain works that way. The more time I spent around content creators, the more my mind naturally generated ideas tailored to their unique styles. It was then that I realized my passion had been in front of me all along. This was the moment I decided to turn what I love into something bigger.
And so, The Content Catalogz was born; a marketing agency dedicated to helping creators and businesses bring their content to life.
I thrive on seeing others succeed because, at the end of the day, success is what we all strive for.
My passion lies in helping people grow, build, and achieve their goals, and I’m here to make that happen.
Welcome to The Content Catalogz: where your success is the blueprint for mine.
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Experience
2021-2025
Edinburgh Napier University
During my four years studying Business Management and Marketing, I’ve explored every aspect of business, from accounting, entrepreneurship, innovation, and HR to behavioral studies, sustainability, and multiple facets of marketing—including social media marketing. This diverse knowledge has been invaluable in shaping my approach to business and has given me the skills to not only build my own company but also help others grow and succeed in theirs.
I will be graduating with a Bachelor of Arts (Honours) in Business Management and Marketing in July 2025.
My dissertation, titled “The Effectiveness of Instagram Ads on Impulse Purchases in Gen Z: The Consumer vs. Marketing,” delves into the psychology of digital advertising and its impact on consumer behavior—insights that directly influence my work at The Content Catalogz.
Marketing is a dynamic and multi-faceted field, encompassing areas such as content creation, campaign management, and advertising. I am committed to continually developing my knowledge of emerging trends, platform algorithms, and the ever-evolving digital landscape to ensure I deliver the most effective strategies and highest-quality work for your brand.